The Monomyth

The Monomyth

A Hero’s Journey The monomyth, otherwise known as the hero’s journey is unique to the hero but simultaneously the same for every hero. Same goes for our participants. Their working life journeys are all individual but often share similar challenges and...
Wellbeing Economy

Wellbeing Economy

Leading the way Scotland has been championing the concept of a wellbeing economy for awhile now.  With Scotland’s National Performance Framework in 2007 which was reviewed in 2018 and First Minister, Nicola Sturgeon’s  TED Talk, Why governments should...
Creativity in Business

Creativity in Business

Rest+Space=Creativity In my last post, I wrote about needing rest.  I recently took a few days off and pushed back a commitment, which seemed like such a big decision while I grappled with it.  Yet now that it has been made, it’s almost hard to remember why I...
Brands with a Strong Tone

Brands with a Strong Tone

Start with the writing. Combining last month’s theme on writing with this month’s on communication, we arrive at your tone of voice. Your words become your verbal identity and verbal identity is one of the three core pillars of your brand. Without it, your...