Embracing the Power of Microbusinesses and Change

Our Holistic Approach to Entrepreneurship

In the landscape of business, where giants dominate the headlines, it’s easy to overlook the heartbeat of our economy: microbusinesses. According to the Business population estimates for the UK and regions 2023, these small-scale enterprises make up a staggering 99.9% of UK private sector businesses. Among them, microbusinesses—those with fewer than 10 employees—form the backbone of entrepreneurial spirit and innovation, contributing significantly to economic growth and job creation.

Understanding the significance of microbusinesses goes beyond mere statistics. It’s about recognising their unique challenges and opportunities, especially in the context of our fast-paced, hypercompetitive world. Microbusinesses, often fuelled by the passion and vision of a single individual or a small team, embody the spirit of entrepreneurship in its purest form.

Yet, beneath the surface of ambition and drive lies a harsh reality: the looming shadow of burnout. In a society that glorifies hustle culture and equates success with overwork, many entrepreneurs find themselves caught in a relentless cycle of exhaustion and stress. The recent headline from Sifted, revealing that

“49% of founders say they’re considering quitting their startup this year,” serves as a poignant reminder of the toll that entrepreneurship can take on one’s well-being.

The statistics paint a sobering picture: 55% of founders have suffered from insomnia in the past year, while 53% have experienced burnout. These numbers reflect not just a crisis of workload but a crisis of sustainability—a fundamental disconnect between the pursuit of success and the preservation of personal health and happiness.

Investor pressure

Investor pressure only exacerbates this dilemma, with over half of founders reporting a lack of support for their mental health. The relentless demands of board expectations often leave entrepreneurs feeling isolated and undervalued, stoking a sense of disillusionment and doubt.

But amidst the chaos and exhaustion, there is hope—a beacon of light illuminating a path forward.

How do you know if you are ready for change?


The majority of women we have worked with come to us because of change. Some changes are out of anyone’s control and some people see new perspectives during or after a significant change.

Recognising when you’re ready for a change and open to significant shifts in your life can be pivotal in navigating transitions and embracing new opportunities. Here are some sure-fire signs that indicate you may be ready for a change and receptive to big changes ahead:

  1. Feeling Dissatisfied or Unfulfilled: Persistent feelings of dissatisfaction or a sense that something is missing in your current circumstances can indicate a readiness for change. When you find yourself longing for something more meaningful or fulfilling, it may be a sign that you’re open to exploring new paths.
  2. Seeking Growth and Expansion: If you have a strong desire for personal or professional growth and feel motivated to expand your horizons, you may be primed for significant changes. The willingness to step outside your comfort zone and embrace new challenges suggests a readiness to welcome transformation.
  3. Experiencing Discomfort or Restlessness: Feeling restless or experiencing a sense of unease with the status quo can be a sign that you’re ready to shake things up. Discomfort often precedes growth, and embracing this discomfort can lead to breakthroughs and profound changes.
  4. Reflecting on Values and Priorities: Engaging in introspection and reassessing your values and priorities can signal a readiness for change. When you start questioning whether your current lifestyle aligns with your core values and aspirations, it may be a sign that you’re open to redefining your path.
  5. Embracing Uncertainty and Risk: Feeling comfortable with uncertainty and being willing to take calculated risks are indicators of readiness for change. When you’re open to stepping into the unknown and embracing the possibilities that lie ahead, you’re more likely to welcome significant changes with enthusiasm and optimism.
  6. Experiencing Shifts in Perspective: Shifts in perspective or changes in how you view yourself and the world around you can signal readiness for transformation. When old beliefs and attitudes no longer resonate with who you are becoming, it may be a sign that you’re open to embracing new possibilities and charting a different course.
  7. Feeling Energised and Inspired: Experiencing a surge of energy, enthusiasm, or inspiration can signify readiness for change. When you’re excited about the prospect of embarking on a new journey or pursuing a passion project, it indicates a receptivity to big changes ahead.
  8. Receiving Synchronicities or Signs: Paying attention to synchronicities or signs from the universe can provide guidance and validation that you’re on the right path. When you notice serendipitous events or recurring themes that point towards a particular direction, it may be a sign that you’re ready for significant changes.

Ultimately, readiness for change is a deeply personal journey, and the signs may vary from person to person. Trusting your intuition, listening to your inner voice, and being open to new possibilities are key to embracing transformation and welcoming big changes in your life.

So you are ready for change? Do you also dare to challenge the status quo?


What if business support transcended the confines of conventional wisdom, embracing a holistic approach that prioritises well-being alongside profitability?

At Keystone, we believe in a different kind of support—one that acknowledges the humanity behind entrepreneurship. We offer more than just strategic advice and financial guidance; we provide a sanctuary for the soul—a space where entrepreneurs can nourish their passions, cultivate resilience, and thrive in both their personal and professional lives.

Our approach is rooted in the belief that success should not come at the expense of one’s well-being. Through personalised group coaching, mentorship, and wellness workshops, we empower entrepreneurs to reclaim their narrative, rewriting the story of entrepreneurship as a journey of fulfilment and joy.

More and more do we believe the importance of this way working. Together, we can redefine the meaning of success, creating a future where entrepreneurship is not just a means to an end but a path to greater health and happiness. Are we alone? Do you also believe in this approach to your working life? If so, I would love to hear it. You can email me directly at dani@realkeystone.org.

Let’s build a future where entrepreneurship thrives, not in spite of our humanity but because of it. Are you with us?

Let’s make this vision a reality—together.