Keystone Thoughts

Brands with a Strong Tone

Brands with a Strong Tone

Start with the writing. Combining last month's theme on writing with this month's on communication, we arrive at your tone of voice. Your words become your verbal identity and verbal identity is one of the three core pillars of your brand. Without it, your brand is...

Let’s Talk about X

Let’s Talk about X

Communication and Chromosomes It is said, unsaid, said with a sigh, a look, a gesture. It is written, sung, spoken. It is culture, it is unique and universal. It means everything or nothing or attaches itself indefinitely or sometimes lost in an instant. It can be...

Why We Should All Write

Why We Should All Write

Writing Habits and Why We Should All Write A daily writing habit gives you regular time to sweep your mind for forgotten tasks and ideas that have been fermenting. It allows you to take the unordered thoughts and turn them into ordered plans, gifting you a sense of...

Why I write

Why I write

Why do I write? Writing helps me make sense of my thoughts. It unburdens me and helps smooth out the ragged edges of my brain. Through writing I lend weight to my thoughts and observations, or I see them more clearly as unhelpful distractions. I form arguments and...

Reflect & Celebrate

Reflect & Celebrate

Lockdown actually taught me how to relax, reflect and better celebrate my work. To be more precise, my community taught me to trust in the good work done to date. They showed their support and love for the business in so many ways.  It wasn't until then that I...